Turn long videos into short clips with Clip It

Import a video of up to 60 minutes, choose the enhancements, and review the AI-cut clips and their virality scores in Curate before they publish.

Clip It takes one long video and finds the moments that stand on their own. It cuts each into a clip of up to 120 seconds and adds captions, a title, and a thumbnail, so you don't edit by hand.

Every clip gets a virality score and waits in Curate > Activity in Brand Control Center (BCC) until you approve it, unless you choose to publish automatically. Clip It is how BCC delivers clip generation from long-form video. For where it fits in the wider curation workflow, see Generate and publish clips from long-form videos.

Approved clips follow the same moderation rules as every other post, which you set in Control. For the whole product, see Control: what it does and where to start.

Video requirements

Any aspect ratio works as input. With Smart crop on, each clip is reframed around the person speaking.

Import a video

1. In BCC, go to Curate > Activity and click + New Post.

1. Choose Clip it.

1. Add the video. Paste a video link into Drop a video URL, or click Choose files and choose Your Computer, Google Drive, Dropbox, or S3 Bucket. You can also drag files onto the page. A file over 2 GB, over 60 minutes, or in another format is marked with the reason and isn't uploaded.

Choose the enhancements

By default, every option is on. Clear the ones you don't want; they apply to every clip from the video.

Under Caption style, choose Best fit to let Clip It choose the look, or Custom to pick one of the preset styles for all the clips.

With Add clickbait thumbnail on, each clip gets a thumbnail like these:

Get the clips

1. Under Import in, choose one or more communities and their groups. To let Genuin route each clip to the closest match from its content, choose Auto-curated Community or Auto-curated Groups. Learn more in Add and curate content in AI-generated communities and groups.
2. Choose how the clips publish:
   • Click Get clips to create the clips as drafts. They wait in Activity under Awaiting to post, and nothing publishes until you approve it.
   • Click Publish Settings to skip the review. Choose Auto Publish to post each clip as soon as it's generated. Or choose Schedule, pick a date, a time at least 1 hour 30 minutes ahead, and a time zone, and click Get clips & Schedule.

BCC returns to Activity filtered to Processing and shows "Your clips are being created." Processing continues if you leave the page. Activity Logs, next to Activity, lists each import with its status and, if it failed, the reason.

How Clip It cuts a video

Clip It runs four stages on each video:

1. Transcription. Genuin transcribes the audio with timestamps. If the source carries chapter markers, they become clip boundaries.
2. Segmentation. An AI model reads the transcript and splits it where the topic changes. For each segment, it picks an opening that works as a hook and a line that closes it.
3. Editing. Each clip is cut, cropped, captioned, titled, and given a thumbnail according to your options.
4. Scoring. Each clip's transcript is scored for virality.

Segments longer than 120 seconds are split again, and neighboring short segments are merged while they fit under 120 seconds. A video shorter than 120 seconds becomes a single clip. The number of clips follows the number of topics in the video, not a fixed count.

Virality score

Each clip gets a virality score, which helps you spot the clips most likely to perform well on social platforms and in your social experience. Genuin scores four rubrics from the clip's transcript, each on a 0–100 scale, and combines them into a Viral score out of 100. Curate shows all five.

The Viral score weights Flow at 40%, Trend at 30%, Hook at 20%, and Value at 10%. Clips with humor, sarcasm, inspiration, suspense, or an educational angle get 10 extra points on each rubric, and clips between 10 and 45 seconds long get 5 more points. The result is rescaled so that a weighted score of 60 or more displays between 70 and 99.

For example, a clip that scores 55 for Hook, 70 for Flow, 65 for Value, and 60 for Trend shows a Viral score of 79. Use the score to rank the clips from one video against each other.

Review and approve clips

1. Go to Curate > Activity. The tiles count clips by state: Awaiting to post, Processing, Scheduled to post, Approved, and Rejected.
2. Click Awaiting to post and open a clip. The panel plays it and shows its generated title, a description you can edit up to 2,000 characters, the transcript, and the viral scores.
3. Check Post to, which names the destination and the account the post comes from. If the routing is wrong, click Move to change the community or group.
4. Click Approve or Reject.

Approved clips publish to the chosen group as posts from the account shown under Will be posted by, and they pass through content moderation like any other post. Rejected clips stay under Rejected and never publish. To publish clips without manual review, see Set up automatic content approval.

Limitations

• Less than 60 minutes and up to 2 GB per video. Longer or larger videos are rejected at import.
• Up to 120 seconds per clip. Longer segments are split.
• Speech is required. Silent or music-only videos fail, and Activity Logs shows the reason.
• One source per import. Files from your computer and files from a cloud drive go in separate imports.
• Schedules need at least 1 hour 30 minutes of lead time. An earlier time isn't accepted.
• Merge videos into clips isn't available. The option is disabled.
• Background music, AI images, and GIFs aren't applied. The options are listed, but clips come out without them.

See also

• Clip Generation from Long-form
• Generate and publish clips from long-form videos
• Upload short videos in bulk and publish them
• Add and curate content in AI-generated communities and groups
• Set up automatic content approval