Genuin Glossary
Fixed terms used across every article.
| Term | Definition |
|---|---|
| Brand Control Center (BCC) | The centralized hub for your brand on Genuin: the dashboard where a Business Account runs each of its brands (identity, grid, communities, partners, monetization, reports), with a brand switcher to move between brands |
| Business Account | The container for a company on Genuin: brands, team, billing, and agreements; one Business Account holds many brands |
| Brand switcher | The control in the BCC header that changes which brand every screen, setting, and report refers to |
| Brand Context | What you give Octo to work from: the website crawler, brand guidelines, audience notes, catalog, partner rules, policies, technical notes, and legal paper under Brand > Context |
| Website crawler | Octo's reader of your properties: it extracts brand kit, page types, categories, content sources, sign-in, and partners, and keeps them current on a schedule |
| Octo autonomy | The level each kind of change runs at (ask every time, do and report, off) and the standing rules your approvals become |
| Octo-enabled support | 24/7 support where Octo answers or acts first and brings the right account manager, developer, or Ops engineer into the thread when a person is needed |
| Media Supply Aggregator | A company that represents many publishers, apps, or sites and brings their inventory to Genuin as one supply network: one Business Account, one brand per property, one grid, per-publisher splits |
| Media Demand Aggregator | A company that holds many advertisers' budgets (a DSP, ad network, or trading desk) and buys across the Genuin network: one Business Account, one client brand per advertiser, buyer agreement, per-client attribution and margin |
| Media network | A brand's own distribution and monetization system on Genuin: inventory, communities, and demand |
| Network model | Owned, Extended O&O, Commerce Media, or Retail Media; sets which capabilities are on |
| Hierarchical Grid | The single tree Network → Property → Page type → Placement that inventory, layout, and reporting share |
| Placement | A named slot on the grid with a size, allowed experiences, context, floor, and brand safety profile |
| Context | Topics, categories, or product taxonomy attached to a page type or passed by the embed |
| Player experience | Shorts, Shoppable, Community, or Live & Q&A |
| Brand community | The home of one brand's content, members, and rules |
| Group | A topic feed inside a community, matched to placement context |
| Quest | A brief with a deadline and a reward that invites creators or members to post |
| Creator Wallet | The account where a creator's shares, rewards, and tips settle |
| Maya | Genuin's relevance engine; measured on per-minute watch time per user and per-minute revenue |
| Studio | Production: turns sources into brand-ready vertical video |
| Canvas | Agentic operations: Growth and Monetization fleets that run a network on a cadence |
| Octo | The orchestration and generative commerce layer: Ask, Act, Resolve |
| Relevance OS | The four-tier analytics layer: relevance, engagement, revenue, adaptation |
| Intelligence SDK | The proposed SDK for typed access to Genuin signals in your own stack |
| Onsite | Video on your own properties |
| Offsite | Your video as IAB-standard tags on other inventory |
| Network distribution | Your content in partner placements on Genuin |
| Extended O&O | Your brand run as a destination on partner inventory, operated by Genuin as a managed service |
| Paid Partner Post | A partner's video placed in your group with disclosure and pacing |
| Paid Partner Takeover | A partner's content filling a placement, page type, or group for a window |
| Package | A sellable bundle of inventory and outcomes |
| Marketplace | Where packages are listed, bought, delivered, and billed |
| AdCP | Ad Context Protocol; lets AI buyer agents discover and buy packages |
| Genuin Ad Server | Genuin's programmatic ad server, connected to exchanges |
| Partner ad server | Your own ad server as the system of record, receiving Genuin inventory as line items |
| ads.txt / sellers.json | The files that authorize sellers of your inventory |
| Brand safety profile | GARM-aligned description of inventory attached to every placement |
| Auto login | Token exchange that signs your users in to Genuin |
| ID graph | Matching of hashed identifiers across onsite, offsite, and offline under your agreement |
| Segment | A cohort built from onsite, offsite, and offline signals |
| Attribution | Linking exposures to outcomes under a chosen model |
| Net margin on ad spend | Gross margin on attributed sales minus spend, divided by spend |
| Revenue per impression | All attributed revenue divided by impressions |
| Two-channel data flow | Viewing history and identity kept apart and joined only under agreement and consent |
| API key and API secret | The credentials for the Genuin API: the API key identifies your brand in the SDKs and Auto Login, and your server exchanges the key and secret for an access token |
| Webhook | A signed HTTP callback for network events. Server webhooks are proposed; today, events reach your systems through SDK callbacks and scheduled exports |
| Brand network | The brands connected to yours through content, inventory, audience, data, and demand; a graph with your brand as the anchor |
| Anchor brand | The brand that owns a network: its grid, communities, agreement, and reports |
| Node / edge | A brand in the network (its community) and a typed relationship between two brands (distribution, content acceptance, paid partnership, audience extension, destination hosting, reselling) |
| Endemic / non-endemic | A partner that sells what your audience comes to you for, versus one that wants your audience but sells something else |
| Brand classification | The five axes every partner is tagged on: assets, role, market relationship, company type, scale and model |
