Studio: what it does and where to start
Studio turns the sources you connect into the video your network runs on: clips in every size, product videos from your catalog, narrated explainers, and highlights from live sessions, all in your brand voice.
Studio reads the sources you connect: podcasts, shows, webinars, catalogs, and articles. It drafts clips with captions and titles in your brand voice, and assigns each one to a group. Canvas, part of Supervised Intelligence, can brief Studio on a cadence, so the library keeps growing without anyone opening the Inbox. Nothing goes out until you approve it, or until it falls inside an approval rule you set.
You don't set up each workflow from scratch. Octo, Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes it with the setup already done. For example, Supervised Intelligence proposes re-cuts of a published video for each size or partner you target, in that partner's brand kit. Read Studio: produce brand video from podcasts, long-form, and catalogs first for the full model.
Get started
- Set your brand identity: name, logo, colors, and voice. Studio drafts every caption and title in this voice.
- Connect your website, app, and podcast feed. Connected sources are what Studio turns into video.
- Upload your videos or connect your social profile. Your existing videos seed the library and its groups.
Produce video
| Capability | What it makes | Where it fits |
|---|---|---|
| Clip Generation from Long-form | Vertical and landscape clips from the strongest moments, with captions | Brands with podcasts, shows, webinars, or live replays |
| Product Video Generation from Catalog | Product videos from catalog images, copy, and reviews, tagged for Shoppable placements | Brands and retailers with a catalog |
| Text-to-Video Explainers | Narrated explainer clips from articles, show notes, and help content | Publishers, help centers, and B2B sites |
| Live-to-Clips | Shorts from each live session, with the best questions as hooks | Any live programming |
| Adaptation | Re-cuts for another placement size, player, or partner brand kit | Multi-size grids, partner destinations, and offsite tags |
Every clip also gets captions, a title, and topic tags in your brand voice. Your edits teach Studio how you write.
Studio also keeps your branded destination fresh: with Canvas, it generates the pages of your Generative Destination on a Genuin Domain from your groups and brand kit.
Bring in creators
- Invite creators, hosts, and contributors: who posts, at which tier, and into which groups.
- Quests and Creator Programs: briefs with deadlines and rewards that fill a group fast.
Build it
Members can record and post from inside your app. Camera and video creation in the Genuin SDK adds the camera modules, and Edit videos in the Genuin SDK lists the editing tools. To publish from your own systems, post a video to a group with the live server API.
The import and generation calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
Questions people ask
- How does my network grow without me producing content? Asked by founders and business owners.
- How do I reach the 30 videos a feed needs without a production team? Asked by marketers and growth teams.
- How does Studio decide what to clip, and can I edit it? Asked by content and community teams.
