Dynamic In-Video Linkout
A product, offer, or destination attached to a tagged moment at serve time by Supervised Intelligence, so the same video sells different products on different pages and days.
A video carries tagged moments: the products, places, and mentions that Studio detects, which you can edit. When the video plays, Supervised Intelligence matches each moment to your catalog, a partner's catalog, or an affiliate network. The player then renders the linkout on that moment.
Octo, Genuin's Supervised Intelligence interface in Brand Control Center (BCC), proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of Monetize, and Dynamic in-video linkouts and affiliate commerce explains how linkouts resolve.
When to use it
Use it when your videos show things people can buy. It fits these cases:
- Catalog-driven brands and retailers: your catalog supplies the products.
- Direct brand deals: networks that sell to brands directly.
If you have no catalog, Affiliate Commerce resolves linkouts to affiliate networks and partner catalogs instead.
How it works
- Supervised Intelligence matches a moment using the placement context, the viewer's cohort, and availability. Supervised Intelligence: the orchestration and generative commerce layer explains this serve-time step.
- The player renders the linkout as buy, add to cart, save, or go to partner.
- Your own checkout is used when it's connected. Otherwise, affiliate links are used.
- Linkouts appear on tagged moments as soon as you publish.
- The click and any conversion are attributed, then reported with revenue and net margin. Attribution: closed-loop commerce and conversion forecasts explains how.
- When your catalog can't serve the intent, Supervised Intelligence can route it to large retail assistants and marketplaces under your agreement. Generative Commerce Routing covers this path.
Set it up
Octo proposes linkouts with these steps already done. You review the result and confirm it.
- Connect a catalog or an affiliate network under Monetize > Commerce. Learn how in Connect your website, app, and podcast feed.
- Set the default checkout behavior per placement: your checkout, partner checkout, or affiliate. Learn how in Dynamic in-video linkouts and affiliate commerce.
- Set margin minimums and exclusions. Learn how Supervised Intelligence applies them in Resolve.
Settings
| Setting | What it controls |
|---|---|
| Resolution rules | How Supervised Intelligence matches a moment to a product, offer, or destination |
| Partner catalogs allowed | Which partners' catalogs can resolve on your placements |
| Minimum margin | The lowest margin a resolved product can carry |
| Exclusions | Products that never resolve |
| Default checkout | Your checkout, partner checkout, or affiliate, per placement |
Change these under Monetize > Commerce.
What it reports
Linkout reporting shows these measures for each moment and each video. Margin reporting: revenue per impression and net margin on ad spend explains how net margin is calculated.
- Clicks: viewers who opened a linkout.
- Conversions: clicks that ended in a purchase or another tracked outcome.
- Revenue: what those conversions earned.
- Net margin: revenue after cost, per moment and video.
Build on it
Linkouts render inside the Genuin player and are set up in Brand Control Center. Go live with monetization in your feeds, apps, and partner pages covers how ads reach your embeds and apps today, including running your posts on a partner page.
The linkout and commerce routing calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
